Founded in November 2018 Claude Tulum is a slow fashion Brand offering gender neutral clothing to fashion forward men and women. We use sustainable fibers predominantly linen which uses less water and pesticides and is durable and long lasting, resistant to moths and breathable so is cool to wear in warmer climes and warm in cooler climates. It is easy care and becomes softer the more it is washed and worn.
We also offer a limited edition collection of hand loomed and dyed cottons from Oaxaca with every roll of fabric unique in it’s weave and colour tones.
All of our fabrics, trims and accessories are sourced within a 100 km radius of our home and store Tulum. Our garments are made by expert tailors in our production workshop nearby. All leather and hand finished products are crafted in nearby Valladolid.
The collection captures the essence of Mexico with a nod to global catwalk trends. It embraces contemporary silhouettes that can be styled from beach to bar but are equally at home on the streets of New York and London.
The Claude collection is created to be easy care with each piece cool machine wash and hang dry!
Each piece is offered in black and white with key styles in beige, pale grey and navy and certain styles in highlight colors of that season.
Our product is subject to the highest quality checks with Claudio himself checking that each piece fits our quality levels with his delicate trotters!
The collection is created and produced to be worn and enjoyed for many years to come 🐷
Mario, Karyn and Georgie met in London in 2012 and their friendship bonded over mutual passions for travel, art, food, fashion and aperol spritz!
Claude London was founded by Georgie and Karyn in 2016 through travels across India and Guatemala and on a trip with Mario to Oaxaca a year later the 3 of them decided to launch Claude Tulum. Their mission was to create a slow fashion, sustainable, gender fluid label that takes it’s inspiration from the beautiful landscapes of Mexico and it’s quality and personality from the craftspeople of the community local to Tulum. Wanting to give back to this community whilst providing clothing that is at home on the beaches of Mexico as it is on the streets of London and New York.
Mario has spent the last 12 years based in Tulum doing what he loves best….heading up hospitality and event planning having spent 6 years prior to that in Europe. He heads up all of Claude’s operations, sourcing, wholesale and consignment businesses
Karyn Fenn spent over 2 decades in London working in fashion as Brand Director at leading retailers such as Topshop and Whistles heading up Brand and product development. She and Georgie spent a year traveling whilst founding Claude London with fair trade partners in India and Guatemala. They based themselves in Tulum in 2017, a place they had fallen in love with on holiday 12 years previously. Karyn oversees Claude Tulum’s Brand and product development and sustainability initiatives
Georgie Perry spent his career in London initially as an artist and photographer and latterly in finance. He now heads up the Claude Creative direction twinned with overseeing our financial and business operations
Zoe has been in the Mayan Riviera for 6 years working as a high-end wedding producer. She now coordinates our logistics of sourcing, production and inventory
Claudio our miniature teacup pig who is the brains behind the whole business acting as our muse, our inspiration and keeps us firmly in track as a vegan fashion lover with an eye for ethics and sustainability